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Social Media and Virtual Communities

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Course Topics: 7 Advertising Models Overturned

This is a course for the students with a strong interest in new technologies and how they may be used to create new business opportunities, particularly new social networking media.  Topics covered will include social networking and how the business world leverages them, virtual worlds and technologies, skills in designing and implementing social media for business value using sharepoint and iTunes U (hands on projects). 
Questions:
 
Initial Thoughts:
 
Discussion:
 
Readings:
1 *U.S. Govt. “Retail E-Commerce Sales in Second Quarter 2002”
2 WSJ “Tracking Your Money Without Paying a Mint”
3 WSJ “Video’s New Friends”
4 *WSJ “Gatorade Scores with ‘Ball Girl’”
5 *WSJ “For China’s Web Portals, Controversy Sells”
6 WSJ “Advertisers to Consumers: We’ll Text You” also “Gap Links 4 Web Sites to Spur Sales”
7 *WSJ “Can Dove Promote a Cause and Sell Soup?”
8 WSJ “Application Companies Join the As Chase”
9 *WSJ “Unilever Bets on Interactivity”
10 *WSJ “Dell, by Going Click for Click With Web Posters, Ensured Bloggers Saw Its New Red Mini Laptop” (Topic 10 overlap) also “Now at the Border: The Laptop Search” (Topic 10 and 3 overlap) also “Old-School Hackers Raise New Worries” (Topic 3 overlap)
11 WSJ “Agencies Know the Score on Web Tracking”
12 WSJ “Marketers Push Online TV Ads Closer to the Forefront”
13 *WSJ “Getting on the Radar on an Industry’s Top Bloggers” also “A Tiny Video Production Firm Gives Wal-mart a Huge Headache” (Topic 1 and Topic 3:10 overlap)
14 *U.S. Govt. “Sector 51: Information”
15 U.S. Govt. “Government Statistics: E-Commerce and the Electronic Economy”