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Social Media and Virtual Communities

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Course Topics: 9 Morals Erode and Skills Degrade

This is a course for the students with a strong interest in new technologies and how they may be used to create new business opportunities, particularly new social networking media.  Topics covered will include social networking and how the business world leverages them, virtual worlds and technologies, skills in designing and implementing social media for business value using sharepoint and iTunes U (hands on projects). 
Questions:
 
Initial Thoughts:
 
Discussion:
 
Readings:
1 *WSJ “Can U Read Kant?”
2 *Set Childhood Free “The TV/Brain Phenomenon” pp. 56-59, “Individual Differences between Children’s Relationships to the Screen” pp. 46-49, “Where to Keep Your TV and Computers” pp. 153-161.
3 *WSJ “Next on the Agenda: Kisses From Honey Bunny”
4 WSJ “Quelling the Danger Lurking in Junior’s Backpack”
5 WSJ “Real World Needs ‘Net’ Taxes”
6 WSJ “In Search of Growth”
7 Computerworld “5 Easy Ways to Commit Career Suicide”
8 *Businessweek “An Uptick in Untruths”
9 *HBR “How Honest People Cheat”
10 *Businessweek “The Dark Side of Web Anonymity”
11 WSJ “Social Services”
12 WSJ “Trying to Be Better At Being Connected Is a Waste of Time”
13 WSJ “It May Finally Hit the Market: A Prospectus You Can Read”
14 WSJ “Shareholder Voting Declines as Companies Adopt Web Ballots”
15 WSJ “In New-Media World, Everyone Is Sounding Like a Beltway Insider”
16 WSJ “Look your Best At your Next Job Interview”